AI Sales Orchestration

Feed every seller the perfect brief, transcribe and coach in-flight, and close with precision.

Tribble combines Tribble Scribe (desktop, real-time transcription) with Sales Coach to guide conversations as they happen. It listens to Gong, Salesforce, Slack, Highspot, Google Drive—and streams cues and write-backs so reps never scramble between tabs.

Ramp reduction
-35%

Tribble briefs + guided follow-up cut the time to first quota.

Meeting conversion
+18%

Sequenced outreach and auto-personalized decks lift first-call success.

Admin time saved
12 hrs / rep

CRM hygiene, notes, and tasking handled in-channel.

Playbook

Before the meeting

Tribble assembles a dynamic brief from Gong highlights, Salesforce stage data, product usage, and Highspot decks-then delivers it in the seller’s Slack DM or Teams chat.

During the meeting

Real-time transcription + coaching

Tribble Scribe transcribes any meeting (virtual or in-person) and Sales Coach provides live guidance on discovery, objection handling, and next steps. Notes and action items capture to the workspace automatically.

After the meeting

Follow-up + hygiene

Tribble drafts multi-channel follow-up, attaches collateral, updates next steps in Salesforce, and alerts managers if dates or stakeholders are missing.

How the workflow runs

Signals in, orchestration in the middle, delivers where reps live.

01. Listen

Ingest signals

Tribble Scribe streams real-time transcripts; Tribble also pulls sentiment from Gong, deal context from Salesforce/HubSpot, usage signals, and previous content engagements.

Runs continuously via webhooks and nightly syncs.

02. Compose

Generate brief & plan

Agentic planners map stakeholders, craft a discovery storyline, surface landmines, and assemble curated content from Highspot or Google Drive.

Approvals routed to managers or enablement when thresholds require.

03. Execute

Multi-channel orchestration

Tribble DM’s the rep, posts to the team channel, updates account rooms, and stages Salesforce email drafts alongside Slack/Teams nudges. Meeting recap drafts and tasks drop into Slack/Teams.

Human can edit anywhere; Tribble learns from adjustments.

04. Close the loop

Update CRM & analytics

Notes, next steps, MEDDICC fields, and mutual action plan tasks are written back to Salesforce (or HubSpot). Forecast, coaching, and enablement dashboards refresh automatically.

Audit trail + change log available to RevOps and compliance.

Integrated systems
Tribble reads and writes with your existing GTM stack.
Value delivered

Why revenue leaders roll out Tribble for sales orchestration.

  • Meetings that land: every rep goes in with customer intel, discovery prompts, and personalized collateral—then gets live guidance from Sales Coach.
  • Follow-up that wins: AI drafts multi-touch cadences in Salesforce and keeps Slack/Teams nudges aligned.
  • Forecast you can trust: next steps, risks, and MEDDICC updates write back automatically from transcripts and actions.
  • Manager leverage: alerts flag stalled deals and coachable moments without listening to every call.

Signals from the field

“We used to have resources scattered everywhere - from Slack threads to internal docs - and Tribble has been an absolute game changer. It helps me quickly find the information I need, exactly when I need it.”
Brendan M. · Account Executive, Enterprise (via G2)
Read the G2 review →
Next steps

Ready to arm your sellers with Tribble orchestration?

We’ll map your top sales workflows, connect Gong, Salesforce, Slack, and Highspot, and launch your first three sequences inside Slack or Teams.