Battlecards that rewrite themselves with every new signal.
Tribble captures competitor mentions from Gong, market updates, and product releases, then refreshes battlecards and alerts sellers in Slack with cited counters.
Battlecards update automatically with the latest call snippets and web intel.
Teams respond faster with cited counters and proof points.
Gaps roll straight into PMM and product backlogs.
Listen everywhere
Tribble ingests competitor mentions from Gong, form submissions, RSS feeds, and analyst reports.
Create usable intel
Claims are verified, counters generated, and proof points attached with citations from Highspot or Google Drive.
Push to the field
Updated battlecards publish automatically; Slack alerts highlight the change and link to snippets.
Collect signals, write the story, deliver it instantly.
Aggregate competitor intel
Tribble watches call transcripts, win/loss notes, web updates, and analyst feeds to capture new claims or moves.
Confidence thresholds prevent noise from flooding your teams.
Draft updated guidance
Tribble aligns new intel with messaging, attaches citations, and builds ready-to-share snippets and slides.
PMM reviews high-impact changes before they go live.
Update battlecards & assets
Cards in Notion, Highspot, or Google Drive refresh automatically with version history intact.
Reps see what changed and why.
Enable the field
Slack alerts summarize the update, embed snippets, and track acknowledgement. Usage analytics roll into dashboards.
Feedback loops capture gaps for the next iteration.
Sharper counters, informed sellers, happy PMM.
- Instant intel: sellers hear about competitive moves the same day they happen.
- Cited evidence: every claim links to call clips or documents so teams trust the guidance.
- Automatic publishing: battlecards, slides, and email snippets stay current without manual updates.
- Insight back to product: clustered signals show which differentiators land and where gaps remain.
Customer proof
“Accuracy and speed are the standouts. Tribble helps us respond quickly on calls because the context and counters are waiting for us.”
Spin up Tribble for competitive intelligence.
We’ll connect Gong, Slack, Highspot, and your content sources, define alert rules, and launch daily competitive updates within ten days.