Marketing → Sales Dossiers

Hand every seller a complete, actionable dossier for every inbound lead.

Tribble merges intent signals, campaign touchpoints, persona intel, and relevant assets into one dossier, then spins up Salesforce tasks and Slack nudges so outreach happens immediately.

Speed-to-lead
<5 min

Slack alerts, persona briefs, and suggested actions trigger automatically.

Meeting creation
+22%

Personalized dossiers improve connect-to-meeting conversion.

Marketing visibility
Real-time

Campaign influence tracked automatically in Salesforce.

Data fusion

Everything about the buyer in one view

Tribble combines HubSpot touchpoints, Salesforce history, web behavior, and persona research into a living dossier.

Persona intelligence

Tailored messaging & assets

AI creates persona-specific talk tracks, objection handling, and asset bundles from Highspot and Drive.

Action orchestration

Next steps handled automatically

Tribble opens Salesforce tasks/opps, drafts outreach, and posts updates in Slack for coordination.

Workflow

Detect intent, build the dossier, launch the play.

01. Capture

Ingest marketing signals

Tribble listens to HubSpot, form fills, web analytics, and campaign data to detect qualified interest.

Lead scoring and routing policies apply automatically.

02. Enrich

Build the dossier

Tribble adds persona insights, company summary, buying triggers, and recommended proof points with citations.

Optional approvals ensure messaging stays on-brand.

03. Orchestrate

Sync to GTM systems

Salesforce tasks/opps generate with recommended next steps; Slack alerts share the dossier in team channels.

Outreach drafts and snippets attach to the dossier.

04. Measure

Track outcomes

Dossier usage, meeting creation, and pipeline impact roll into dashboards shared with marketing and sales.

Feedback loops gather rep commentary for optimization.

Integrated systems
Tribble stitches together the revenue stack you already use.
Why revenue teams adopt it

Zero handoffs. Maximum personalization.

  • Speed without spray: sellers contact leads instantly with messaging tuned to persona and intent.
  • Marketing visibility: every dossier tracks which campaigns and assets influenced the meeting.
  • Consistent follow-up: Salesforce hygiene stays tight because actions and notes write back automatically.
  • Continuous improvement: analytics show which proof points resonate so marketing can double down.

Customer proof

“Tribble searches across Google Drive, Slack, and our docs-it’s intuitive and lives where we already work.”
Verified Marketing & Advertising User · G2
Read the G2 review →
Next steps

Turn your inbound into seller-ready dossiers.

We’ll connect HubSpot, Salesforce, Slack, and Highspot, define persona templates, and ship automated dossiers for your next campaign launch.